{"id":6061,"date":"2025-10-24T03:33:42","date_gmt":"2025-10-24T03:33:42","guid":{"rendered":"https:\/\/disenodepagina.com\/disenoweb\/premios-eficacia-2025-estos-son-los-grandes-ganadores\/"},"modified":"2025-10-24T03:33:42","modified_gmt":"2025-10-24T03:33:42","slug":"premios-eficacia-2025-estos-son-los-grandes-ganadores","status":"publish","type":"post","link":"https:\/\/disenodepagina.com\/disenoweb\/premios-eficacia-2025-estos-son-los-grandes-ganadores\/","title":{"rendered":"Premios Eficacia 2025: estos son los grandes ganadores"},"content":{"rendered":"<p> \n<\/p>\n<div>\n<p>Los <strong><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/premios-eficacia\" target=\"_blank\" rel=\"noreferrer noopener\">Premios Eficacia<\/a> <\/strong>reconocen<strong> la excelencia en publicidad<\/strong>, destacando especialmente aquellas campa\u00f1as que demuestran un impacto tangible en los<strong> resultados de negocio<\/strong>. Este 23 de octubre, el sector vuelve a vestirse de gala, de la mano de la <strong>Asociaci\u00f3n Espa\u00f1ola de Anunciantes (AEA)<\/strong> y <strong>SCOPEN<\/strong>, para celebrar la tradicional <strong>Gala de Entrega de Premios <\/strong>en el\u00a0Teatro Real\u00a0de Madrid.<\/p>\n<p>Durante esta velada se <strong><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/premios-eficacia\/premios-eficacia-2025-todo-debes-conocer-xxvii-edicion\" target=\"_blank\" rel=\"noreferrer noopener\">reconocen las campa\u00f1as m\u00e1s eficaces del a\u00f1o<\/a><\/strong>, con menci\u00f3n destacada a las agencias y anunciantes que las han sacado adelante. As\u00ed, se rinde un homenaje a estrategias de marketing, ejecuciones, piezas e ideas que brillan con luz propia en la industria.<\/p>\n<p>A continuaci\u00f3n, desde <em><a href=\"https:\/\/www.marketingdirecto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingDirecto.com \u2013 MKD<\/a><\/em> recopilamos <strong>el palmar\u00e9s completo<\/strong>, con los oros, platas, bronces y grandes premios de<strong> todas las categor\u00edas<\/strong>, seleccionados por el jurado de la <strong>XXVII<\/strong>\u00a0<strong>edici\u00f3n<\/strong>, que este a\u00f1o est\u00e1 presidido por <strong>Nathalie Picquot<\/strong>, Head of Corporate Marketing, Brand Experience and Digital Engagement en Banco Santander.<\/p>\n<h3 class=\"wp-block-heading\">Todos los ganadores de los Premios Eficacia 2025<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Gran Premio a la Eficacia 2025:\u00a0\u00ab\u00bfSer\u00e1 el colch\u00f3n? \u00bfO ser\u00e1s t\u00fa?\u00bb, de Arena \/ Oriol Villar para Pikolin. Con Eva Santos \/ Havas Play \/ AcentoenlaC\u00e9<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/LxVgLQAmoZE?si=pyV3dc61BE6LBmRq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Premio Eficacia a la Agencia Creativa del A\u00f1o: DDB &amp; 14 Group<\/strong><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Premio Eficacia a la Agencia de Medios del A\u00f1o: Arena Media<\/strong><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"construccion-de-comunidad-y-audiencia-propia\"\/>Construcci\u00f3n de Comunidad y Audiencia Propia<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro:<\/strong> \u00abKFC fries compensation\u00bb, de PS21 \/ Arena para KFC Patatas. Con MeMe<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=xB9zJ4bj-pg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata:<\/strong> \u00abDetona las bombas de Arcane\u00bb con Doritos Crunch, de TBWA\\Espa\u00f1a \/ OMD para Doritos. Con 2.10 Agency<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=_EGlc1Gt7jE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-regional-local\"\/>Campa\u00f1a regional \/ local<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro<\/strong>: \u00abMahou especial San Isidro\u00bb, de &amp;Ros\u00e0s para Mahou 5 Estrellas. Con Zenith Media \/ Apple Tree \/ MRM Spain \/ Tango<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro.jpg\" alt=\"Mahou San Isidro\" class=\"wp-image-1061394\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-280x158.jpg 280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata<\/strong>: \u00abPeque\u00f1eces\u00bb, de Rosebud para Confecomer\u00e7<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar este v\u00eddeo correctamente, haz click <strong><a href=\"https:\/\/youtu.be\/PpJRMKCwz5s?si=t8KhuSTxE6L7KWr-\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/strong>.<\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce<\/strong>: \u00abEdici\u00f3n especial Valencia\u00bb, de Proximia \/ Imaxe para Estrella Galicia. Con Youplanet \/ Globant<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/FzIMGy9UUek?si=VbsSZzczNZVxK3Cl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"estrategia-mas-original-y-disruptiva\"\/>Estrategia m\u00e1s original y disruptiva<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro<\/strong>: \u00abUn cami\u00f3n en la letra peque\u00f1a\u00bb, de Revuelta \/ IPG Mediabrands para Yosoy, bebidas vegetales. Con Youplanet<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=IgujUMHA-94\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce<\/strong>: \u00abMimir es genial\u00bb, de Fuego Camina Conmigo para What The Sleep<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/qWtc0X9YB9o?si=tEQJyR3u1v3kLvTI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"accion-tactica\"\/>Acci\u00f3n T\u00e1ctica<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abGama SEAT \/ Amores de Verano\u00bb, de DDB &amp; 14 Group \/ PHD Media para SEAT<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/ewYr3PcYr7k?si=tBWk3fUucNkqaQeD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata<\/strong>: \u00abGama SEAT \/ Permiso B\u00bb, de DDB &amp; 14 Group \/ PHD Media para SEAT<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/V2DFCo2sDJM?si=I0_DX0ht8CIO1QLA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce: <\/strong><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/cucurella-pelo-rojo-garnier\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab#Rojocucu\u00bb<\/a> de Publicis Espa\u00f1a \/ Zenith Media para Garnier Good<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"construccion-de-una-marca\"\/>Construcci\u00f3n de una marca<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro:<\/strong> \u00abEl momento de la verdad\u00bb, de McCann Spain \/ UM para MAPFRE Seguros<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/hjNR7ESI7q0?si=8TH0XPIzuwmYn-8S\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aq<\/a><a href=\"https:\/\/youtu.be\/hjNR7ESI7q0?si=8TH0XPIzuwmYn-8S\" target=\"_blank\" rel=\"noopener\">u\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata: <\/strong>\u00abCruzcampo\u00bb, de Ogilvy \/ Dentsu X para Cruzcampo. Con Nteam<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/Yewm6TfLZ3Q?si=Gphr2OUSMFmSESN0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce: <\/strong>\u00abBalay\u00bb, de Sra. Rushmore \/ Dentsu X para Balay. Con Figari Candy Store<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=68mjceL0z98\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce:<\/strong> \u00abLas 3 brujas\u00bb, de Watson para Las 3 brujas<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=V8mhYoXnnL8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-internacional\"\/>Campa\u00f1a Internacional<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abFind your summer\u00bb, de LOLA MullenLowe para Magnum Ice Cream. Con Mindshare UK<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=uH1PXkG8qD8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata:<\/strong> \u00abLong live the King\u00bb, de VML THE COCKTAIL para Burger King<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/xkSDVSsUUzs?si=3etZTrRjiIvu3lE7\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce:<\/strong> \u00abAllevia Pollen Passport\u00bb, de MRM Spain para Allegra. Con Clever Franke \/ Hearts &amp; Science \/ Weber Shandwick UK \/ Ambee<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"accion-en-branded-content\"\/>Acci\u00f3n en Branded Content<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro:<\/strong> \u00abEco-il\u00f3gico\u00bb, de Darwin&amp;Verne para SEO\/Birdlife<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/Cd1BF3FPZ6k?si=qB_ievdc4LYbfkx9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata:<\/strong> \u00abLa playlist de la Victoria\u00bb, de Arena \/ Jon Lavin para Cervezas Victoria. Con The Lion<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=hFnTy1XjpOs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce:<\/strong> \u00abLa entrevista pendiente\u00bb, de DDB &amp; 14 Group \/ PHD Media para AUDI<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/J3UI1g5Fh9U?si=EAxrspDiYbJvKLZq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-de-productoservicio\"\/>Campa\u00f1a de Producto\/Servicio<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro:<\/strong> \u00abUna vida contigo\u00bb, de Oriol Villar \/ Infinity Media para\u00a0Santaluc\u00eda Seguros, Con CLV<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/MhOUAUxL_GA?si=nzrzSY8qG9Ywyruk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata:<\/strong> \u00abSuperSeguridad\u00bb, de MONO Madrid para Movistar Prosegur Alarmas. Con Havas Media<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/jcI-K0pecfk?si=v7Jt5kmPn1AvVwPR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce<\/strong>: \u00abCuenta N\u00f3mina\u00bb de Sra. Rushmore \/ iProspect para ING<\/li>\n<li><strong>Bronce: <\/strong>\u00abYOSOY\u00bb de Revuelta \/ IPG Mediabrands y YouPlanet Spain<\/li>\n<li><strong>Bronce:<\/strong> \u00abMegabox 5\u00d75\u00bb, de PS21 \/ Arena para KFC Megabox. Con MeMe<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/4MW8elnMvFY?si=WzGzIZeQd5fK-19y\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"demostracion-de-proposito-social-de-marca\"\/>Demostraci\u00f3n de Prop\u00f3sito Social de Marca<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abVisible Room\u00bb, de El Ruso de Rocky \/ PHD Media para J&amp;B (Diageo). Con Samy Alliance \/ Oliver<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=dL7ZzBhvfbU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-de-ong\"\/>Campa\u00f1a de ONG<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abSoy espa\u00f1ol\u00bb de Ping\u00fcinoTorreblanca para Proyecto All Together (Fundaci\u00f3n Unoentrecienmil). Con Havas \/ Publicis Espa\u00f1a \/ Dentsu<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/NccSQaJDsyM?si=ou5ss5AE6z34rjCB\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-de-lanzamiento\"\/>Campa\u00f1a de lanzamiento<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00ab\u00bfSer\u00e1 el colch\u00f3n? \u00bfO ser\u00e1s t\u00fa?\u00bb, de Arena \/ Oriol Villar para Pikolin. Con Eva Santos \/ Havas Play \/ AcentoenlaC\u00e9<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/LxVgLQAmoZE?si=pyV3dc61BE6LBmRq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Oro:<\/strong> \u00abDe cuando las papas sab\u00edan a papas\u00bb, de Rosebud para Papas Vicente Vidal (Grupo Apex). Con iProspect<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=R2U-IlwYP_o\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata: <\/strong>\u00abDesayunos de VIPS, modernidad controlada\u00bb, de MONO Madrid \/ Carat Espa\u00f1a para VIPS. Con GranPaso \/ Havas PR<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=hCboEfTd5k4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social-mediainfluence-marketing\"\/>Social Media\/Influence Marketing<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/cucurella-pelo-rojo-garnier\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab#Rojocucu\u00bb<\/a> de Publicis Espa\u00f1a \/ Zenith Media para Garnier Good<\/li>\n<li><strong>Plata:<\/strong> \u00abStorytime\u00bb de Fuego Camina Conmigo para Jumpers (Grupo Apex)<\/li>\n<li><strong>Bronce:<\/strong> <a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/lays-gourmet-se-une-tendencia-corte-ondulado-nuevas-patatas-gourmet\" target=\"_blank\" rel=\"noreferrer noopener\">\u00abLay\u2019s Gourmet Corte Ondulado\u00bb<\/a> de OMD \/ Sips&amp;Bites para Lay\u2019s Gourmet. Con Probably \/ Firma \/ 2.10 Agency \/ Draft Punk\u00e7<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reconocimiento-a-la-investigacion\"\/>Reconocimiento a la investigaci\u00f3n<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abYou do you\u00bb de McCann \/ Craft para Iberostar<\/li>\n<li><strong>Oro: <\/strong>\u00abMapfre Seguros\u00bb de McCann \/ IPG Mediabrands para Mapfre Seguros<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"mejor-campana-integrada\"\/>Mejor campa\u00f1a integrada<span class=\"ez-toc-section-end\"\/><\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro.jpg\" alt=\"Mahou San Isidro\" class=\"wp-image-1061394\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/04\/Mahou-San-Isidro-280x158.jpg 280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata:<\/strong> \u00abMartin. Una historia de Navidad\u00bb, de Ogilvy \/ Spark Foundry para Suchard. Con Marco<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=H88T7pVsSNA&amp;t=1s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce:<\/strong> \u00ab\u00bfSer\u00e1 el colch\u00f3n? \u00bfO ser\u00e1s t\u00fa?\u00bb, de Arena \/ Oriol Villar para Pikolin. Con Eva Santos \/ Havas Play \/ AcentoenlaC\u00e9<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=CmmVCbR7afU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"experiencia-de-marca\"\/>Experiencia de Marca<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abDesign your sleep while you sleep\u00bb de MRM Spain para IKEA Family. Con Dentsu Creative<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=B6xudtzytT4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata: <\/strong>\u00abLa prueba del men\u00fa\u00bb de PS21 \/ Arena para KFC y Netflix. Con MeMe \/ Andtonic \/ Cabal<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/E_kPtPmKIvo?si=SvYzYEoeiQVe9BIR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce: <\/strong>\u00abDetona las bombas de Arcane con Doritos Crunch\u00bb de TBWA\\Espa\u00f1a \/ OMD para Doritos. Con 2.10 Agency<\/li>\n<li><strong>Bronce: <\/strong>\u00abEl primer safety car en el agua\u00bb de DDB &amp; 14 Group para CUPRA<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campana-con-presupuesto-inferior-a-250000e\"\/>Campa\u00f1a con presupuesto inferior a 250.000\u20ac<span class=\"ez-toc-section-end\"\/><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Oro: <\/strong>\u00abLos bufones de Vel\u00e1zquez\u00bb, de &amp;Ros\u00e0s para ADEE<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/iG_y0LWnQy0?si=Ei7nNTHa4Bg0-XSd\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Plata: <\/strong>\u00abGama SEAT \/ Amores de Verano\u00bb, de DDB &amp; 14 Group \/ PHD Media para SEAT<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/youtu.be\/ewYr3PcYr7k?si=tBWk3fUucNkqaQeD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Bronce: <\/strong>\u00abA unos libros de distancia\u00bb, de This is Libre para Casa del Libro. Con Sound Connections \/ Apple Tree\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><figcaption class=\"wp-element-caption\">Si no puedes visualizar correctamente, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=swW8vLPj2tY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/figcaption><\/figure>\n<p>Los <strong>Premios Eficacia<\/strong>, convocados por la AEA y con asesor\u00eda estrat\u00e9gica de SCOPEN, cuentan con el <strong>patrocinio<\/strong> de JCDecaux, Jungle, Newix Media, Omnicom Media Group y Pinterest; con el <strong>apoyo<\/strong> de Agencia de Medios (AM), Asociaci\u00f3n de Agencias de Creatividad Transformadora (ACT), APG Spain, C de C, Autocontrol, BCMA Spain e I+A y con la <strong>colaboraci\u00f3n<\/strong> de Ipsos.<\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/premios-eficacia\/premios-eficacia-2025-ganadores\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Premios Eficacia reconocen la excelencia en publicidad, destacando especialmente aquellas campa\u00f1as que demuestran un impacto tangible en los resultados de negocio. Este 23 de octubre, el sector vuelve a vestirse de gala, de la mano de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (AEA) y SCOPEN, para celebrar la tradicional Gala de Entrega de Premios en [&#8230;]\n","protected":false},"author":1,"featured_media":6062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[243,356,1287,12,285,90,75],"class_list":["post-6061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","tag-agencia-de-diseno-web","tag-agencia-de-redes-sociales","tag-agencia-seo","tag-diseno-web","tag-manejo-de-redes-sociales","tag-posicionamiento-web","tag-seo"],"_links":{"self":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts\/6061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/comments?post=6061"}],"version-history":[{"count":0,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts\/6061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/media\/6062"}],"wp:attachment":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/media?parent=6061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/categories?post=6061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/tags?post=6061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}