{"id":5803,"date":"2025-06-20T20:34:34","date_gmt":"2025-06-20T20:34:34","guid":{"rendered":"https:\/\/disenodepagina.com\/disenoweb\/los-anunciantes-mas-premiados-en-cannes-lions-2025\/"},"modified":"2025-06-20T20:34:34","modified_gmt":"2025-06-20T20:34:34","slug":"los-anunciantes-mas-premiados-en-cannes-lions-2025","status":"publish","type":"post","link":"https:\/\/disenodepagina.com\/disenoweb\/los-anunciantes-mas-premiados-en-cannes-lions-2025\/","title":{"rendered":"Los anunciantes m\u00e1s premiados en Cannes Lions 2025"},"content":{"rendered":"<p> \n<\/p>\n<p>JCDecaux (25 puntos), Axe \/ Lynx (24 puntos) y Coca-Cola (21 puntos) han sido los anunciantes m\u00e1s laureados con creatividad espa\u00f1ola en Cannes Lions 2025.<\/p>\n<div>\n<p>Acabamos de ser testigos de la clausura de la <strong>quinta y \u00faltima gala de entrega de premios de la 72\u00aa edici\u00f3n del <a href=\"https:\/\/www.marketingdirecto.com\/temas\/cannes-lions\" target=\"_blank\" rel=\"noreferrer noopener\">Festival Internacional de Creatividad Cannes Lions<\/a><\/strong>, un certamen del que Espa\u00f1a se despide con un palmar\u00e9s de <a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/espana-pierde-garra-cannes-lions-2025-atrapa-leones\" target=\"_blank\" rel=\"noreferrer noopener\">24 leones<\/a> (4 oros, 6 platas y 14 bronces)<\/p>\n<p><strong>La agencia espa\u00f1ola m\u00e1s galardonada en el prestigioso festival ha sido <a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/estas-son-agencias-espanolas-laureadas-cannes-lions-2025\" target=\"_blank\" rel=\"noreferrer noopener\">DAVID Madrid<\/a><\/strong>, que ha finiquitado el certamen con 7 leones (2 oros, 2 platas, 3 bronces y 53 puntos). Escoltan a la agencia madrile\u00f1a en el podio<strong> LOLA MullenLowe<\/strong> (8 leones y 44 puntos) y <strong>Little Spain<\/strong> (1 le\u00f3n y 15 puntos).<\/p>\n<p><strong>Si nos detenemos en los anunciantes m\u00e1s condecorados con la inestimable ayuda de la creatividad \u00abmade in Spain\u00bb, la lista la lidera JCDecaux,<\/strong> que ha sido acreedor de 3 leones (1 le\u00f3n, 1 plata, 1 bronce y 25 puntos) en Cannes Lions 2025. Esos leones han sido apresado por la empresa de publicidad exterior con las piezas \u00abStill Open\u00bb y \u00abMeet Marino Prieto\u00bb, ambas rubricadas por DAVID Madrid. <a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/anunciantes-premiados-cannes-lions-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Hace un a\u00f1o<\/a> JCDecaux se alz\u00f3 igualmente con el t\u00edtulo de anunciante m\u00e1s laureado con creatividad espa\u00f1ola en Cannes Lions.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1097\" height=\"1280\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2-1097x1280.webp\" alt=\"\" class=\"wp-image-1072271\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2-1097x1280.webp 1097w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2-729x850.webp 729w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2-768x896.webp 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2-141x164.webp 141w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2025\/06\/Los-anunciantes-mas-premiados-en-Cannes-Lions-2025-2.webp 1200w\" sizes=\"(max-width: 1097px) 100vw, 1097px\"\/><\/figure>\n<p><strong>El segundo anunciante m\u00e1s premiado con creatividad oriunda de nuestro pa\u00eds en Cannes Lions ha sido Lynx \/ Axe<\/strong>, que ha atrapado 4 galardones (1 oro, 3 bronces y 24 puntos) con las piezas \u00abScratch &amp; Sniff\u00bb, \u00abLynx with Catnip\u00bb y \u00abDog\u00bb de LOLA MullenLowe.<\/p>\n<p><strong>Completa el podio de anunciantes m\u00e1s condecorados con creatividad espa\u00f1ola en Cannes Lions Coca-Cola<\/strong>, que ha ganado 3 leones (1 oro, 2 bronces y 21 puntos ) con diferentes variaciones de la campa\u00f1a \u00abShades of Red\u00bb de DAVID Madrid.<\/p>\n<p><strong>Siguen a Coca-Cola en el ranking The Ritz-Carlton y Late Checkout<\/strong> (1 oro y 15 puntos), <strong>Cornetto<\/strong> (1 plata, 2 bronces y 13 puntos), <strong>Samsung<\/strong> (1 plata y 7 puntos),<strong> Magnum<\/strong> (1 plata y 7 puntos), <strong>Fusion Energy Drink <\/strong>(1 plata y 7 puntos), <strong>OK Go <\/strong>(1 plata y 7 puntos), <strong>Aritium<\/strong> (2 bronces y 6 puntos), <strong>Open Arms<\/strong> (1 bronce y 3 puntos), <strong>Loewe <\/strong>(1 bronce y 3 puntos), <strong>ICEX<\/strong> (1 bronce y 3 puntos) y<strong> Allegra<\/strong> (1 bronce y 3 puntos).<\/p>\n<p><strong>Hace un a\u00f1o los anunciantes m\u00e1s premiados con campa\u00f1as rubricadas por agencias espa\u00f1olas fueron JCDecaux, Magnum y Real Celta de Vigo.<\/strong> En 2025 han logrado abrirse a\u00f1o por segundo a\u00f1o consecutivo en el ranking las marcas JCDecaux, Magnum, Loewe, Samsung, AXE \/ Lynx y Allegra.<\/p>\n<p>Repasamos a continuaci\u00f3n todas las campa\u00f1as de los anunciantes condecorados en Cannes Lions 2025 con creatividad espa\u00f1ola.<\/p>\n<h3 class=\"wp-block-heading\"><strong>JCDecaux (3 leones y 25 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abStill Open\u00bb \u2013 JCDecaux \u2013 DAVID Madrid: 1 le\u00f3n de oro en Creative B2B y 1 le\u00f3n de plata en Outdoor <\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/youtu.be\/mivW6NfnxWQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abMeet Marina Prieto\u00bb \u2013 JCDecaux \u2013 DAVID Madrid: 1 le\u00f3n de bronce en Creative Strategy<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=TmdZk_xOrZ0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Axe \/ Lynx (4 leones y 24 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abScratch &amp; Sniff\u00bb \u2013 Axe \/ Lynx \u2013 LOLA MullenLowe: 1 le\u00f3n de oro<\/strong> <strong>en Outdoor<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/youtu.be\/BiLLVj5aVQc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abDog\u00bb \u2013 Axe \/ Lynx \u2013 LOLA MullenLowe: 1 le\u00f3n de bronce en Film<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=JWNh8cmpjXA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abLynx With Catnip\u00bb \u2013 Axe \/ Lynx \u2013 LOLA MullenLowe: 1 le\u00f3n de bronce en Film y 1 le\u00f3n de bronce en Brand Experience &amp; Activation<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=CHHeZrjP87w\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Coca-Cola (3 leones y 21 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abShades of Red\u00bb \u2013 Coca-Cola \u2013 DAVID Madrid: 1 le\u00f3n de oro en Outdoor<\/strong> <strong>y 1 le\u00f3n de bronce en Brand Experience &amp; Activation<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/youtu.be\/ltfRFZK1STo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abMimi\u2019s Red\u00bb \/ \u00abPrado\u2019s Red\u00bb \/ \u00abEl Campo\u2019s Red\u00bb \u2013 Coca-Cola \u2013 DAVID Madrid: 1 le\u00f3n de bronce en Outdoor<\/strong><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>The Ritz Carlton \/ Late Checkout (1 le\u00f3n y 15 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abLate Checkout: A Ritz-Carlton Story\u00bb \u2013 The Ritz-Carlton Late Checkout \u2013 Little Spain \/ Late Checkout \/ The Ritz-Carlton: 1 le\u00f3n de oro en Luxury<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=o4TLjk8yd0U\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Cornetto (3 leones y 13 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abWindsurf\u00bb \/ \u00abSurfer\u00bb \/ \u00abWaves\u00bb \/ \u00abBoat\u00bb \u2013 Cornetto \u2013 LOLA MullenLowe: 1 le\u00f3n de plata<\/strong> <strong>en Outdoor, 1 le\u00f3n de bronce en Print &amp; Publishing y 1 le\u00f3n de bronce en Industry Craft<\/strong><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Samsung<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abThe Mind Guardian\u00bb \u2013 Samsung \u2013 Cheil: 1 le\u00f3n de plata<\/strong> <strong>en Health &amp; Wellness<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=mDSPPWjEpOI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Magnum (1 le\u00f3n y 7 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abFind Your Summer\u00bb \u2013 Magnum \u2013 LOLA MullenLowe: 1 le\u00f3n de plata <\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctametne el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=jmf4xjZvwqs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Fusi\u00f3n Energy Drink<\/strong> <strong>(1 le\u00f3n y 7 puntos)<\/strong><\/h3>\n<h3 class=\"wp-block-heading\"><strong>OK Go (1 le\u00f3n y 7 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abLove\u00bb \u2013 OK Go \u2013 SpecialGuestX Madrid \/ SpecialGuest Nueva York: 1 le\u00f3n de plata en Entertainment for Music<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=gz9BRl7DVSM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Aritium (2 leones y 6 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abPainVisible\u00bb \u2013 Aritium \u2013 VML Madrid \/ VML Nueva York: 1 le\u00f3n de bronce<\/strong> <strong>en Pharma y 1 le\u00f3n de bronce en Innovation<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/youtu.be\/jiG44srTPn4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Allegra (1 le\u00f3n y 3 puntos) <\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abAllevia Pollen Passport\u00bb \u2013 Allegra \u2013 MRM Madrid: 1 le\u00f3n de bronce<\/strong> <strong>en Digital Craft <\/strong><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Loewe (1 le\u00f3n y 3 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abLoewe TikTok\u00bb \u2013 Loewe \u2013 Loewe: 1 le\u00f3n de bronce<\/strong> <strong>en Luxury<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/youtu.be\/EdEqOStSbqQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>ICEX (1 le\u00f3n y 3 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abThe Cause of the Accident that Started the Fire\u00bb \u2013 ICEX \u2013 CANADA: 1 le\u00f3n de bronce en Film Craft <\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/vimeo.com\/1052229239\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<h3 class=\"wp-block-heading\"><strong>Open Arms (1 le\u00f3n y 3 puntos)<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>\u00abNobody Should Die at Xmas\u00bb \u2013 Open Arms \u2013 DoubleYou: 1 le\u00f3n de bronce en Sustainable Development Goals<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Si no visualizas correctamente el v\u00eddeo embedded, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=fDZMjf3M0os\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/jcdecaux-fue-anunciante-afilo-colmillo-cannes-lions-2025\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JCDecaux (25 puntos), Axe \/ Lynx (24 puntos) y Coca-Cola (21 puntos) han sido los anunciantes m\u00e1s laureados con creatividad espa\u00f1ola en Cannes Lions 2025. Acabamos de ser testigos de la clausura de la quinta y \u00faltima gala de entrega de premios de la 72\u00aa edici\u00f3n del Festival Internacional de Creatividad Cannes Lions, un certamen [&#8230;]\n","protected":false},"author":1,"featured_media":5804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[243,356,1287,12,285,90,75],"class_list":["post-5803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","tag-agencia-de-diseno-web","tag-agencia-de-redes-sociales","tag-agencia-seo","tag-diseno-web","tag-manejo-de-redes-sociales","tag-posicionamiento-web","tag-seo"],"_links":{"self":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts\/5803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/comments?post=5803"}],"version-history":[{"count":0,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/posts\/5803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/media\/5804"}],"wp:attachment":[{"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/media?parent=5803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/categories?post=5803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/disenodepagina.com\/disenoweb\/wp-json\/wp\/v2\/tags?post=5803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}